It’s not the will to win, but the will to prepare to win that makes the difference.
—Bear Bryant (1913–83) American College Football Coach
The cheerful loser is the winner.
—Elbert Hubbard (1856–1915) American Writer, Publisher, Artist, Philosopher
They always win who side with God.
—Frederick William Faber (1814–63) British Hymn Writer, Theologian
Remember that the only time you really lose is when you’re not giving it 100 percent.
—H. Jackson Brown, Jr. (1940–2021) American Author of “Life’s Little Instruction Book”
If you don’t try to win you might as well hold the Olympics in somebody’s back yard. The thrill of competing carries with it the thrill of a gold medal. One wants to win to prove himself the best.
—Jesse Owens (1913–80) American Track-and-Field Athlete
The winners in life think constantly in terms of I can, I will, and I am. Losers, on the other hand, concentrate their waking thoughts on what they should have or would have done, or what they can’t do.
—Denis Waitley (1933–2025) American Speaker, Consultant, Self-help Pioneer
A loser doesn’t know what he’ll do if he loses, but talks about what he’ll do if he wins, and a winner doesn’t talk about what he’ll do if he wins, but knows what he’ll do if he loses.
—Eric Berne (1910–70) Canadian Psychiatrist, Creator of Transactional Analysis
Regardless of how you feel inside, always try to look like a winner. Even if you are behind, a sustained look of control and confidence can give you a mental edge that results in victory.
—Arthur Ashe (1943–93) American Tennis Player
You’ve got to get to the stage in life where going for it is more important than winning or losing.
—Arthur Ashe (1943–93) American Tennis Player
Sooner or later, those who win are those who think they can.
—Richard Bach (b.1936) American Writer, Aviator
Nothing great is lightly won, nothing won is lost. Every good deed that’s nobly done will always repay the cost.
—Unknown
The game is the thing. The wins and losses are not the thing. One loses every time one wins, for he then has no game.
—L. Ron Hubbard (1911–86) American Author, Religious Leader
I don’t know if I even have an aura, man. I just try to win.
—Tiger Woods (b.1975) American Sportsperson
Victory belongs to the most persevering.
—Napoleon I (1769–1821) Emperor of France
Any fool can try to defend his mistakes—and most fools do—but it gives one a feeling of nobility to admit one’s mistakes. By fighting, you never get enough, but by yielding, you get more than you expected.
—Lawrence G. Lovasik (1913–86) American Missionary Priest, Prolific Catholic Author
A winner never stops trying.
—Tom Landry (1924–2000) American Football Coach, Player
Don’t believe that winning is really everything. It’s more important to stand for something. If you don’t stand for something, what do you win?
—Lane Kirkland (1922–99) American Labor Leader
Experience shows that success is due less to ability than to zeal. The winner is he who gives himself to his work, body and soul.
—Thomas Buxton, 1st Baronet (1786–1845) British Philanthropist, Abolitionist
Part of being a winner is knowing when enough is enough. Sometimes you have to give up the fight and walk away, and move on to something that’s more productive.
—Donald Trump (b.1946) American Businessperson, Head of State
I’m a winner each and every time I go into the ring.
—George Foreman (1949–2025) American Heavyweight Champion, Minister, Entrepreneur
A winner is someone who recognizes his God-given talents, works his tail off to develop them into skills, and uses these skills to accomplish his goals.
—Larry Bird (b.1956) American Basketball Player
A winner must first know what losing’s like.
—Malcolm S. Forbes (1919–1990) American Publisher, Businessperson
Victory is won not in miles, but in inches. Win a little now, hold your ground, and later win a little more.
—Louis L’Amour (1908–88) American Novelist, Short-Story Writer
When you win, say nothing. When you lose, say less.
—Paul Brown (1908–91) American Sportsperson
To conquer without risk is to triumph without glory.
—Pierre Corneille (1606–84) French Poet, Dramatist
After the fact, our hearts always go out to the fallen Goliaths. Yet we invariably root for their Davids. Until they’re winners.
—Malcolm S. Forbes (1919–1990) American Publisher, Businessperson
The winner persistently programs his pluses; the loser mournfully magnifies his minuses.
—William Arthur Ward (1921–94) American Author
You’re not obligated to win. You’re obligated to keep trying to do the best you can every day.
—Marian Wright Edelman (b.1939) American Activist, Advocate
Winners make it happen – losers let it happen.
Winners make choices – losers take chances.
Winners never quit and quitters never win.
—Vince Lombardi (1913–70) American Football Coach
If you don’t see yourself as a winner, then you cannot perform as a winner.
—Zig Ziglar (1926–2012) American Author
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