Now there are a couple of other things that are essential for innovation and invention that are not as fun. One of them is you have to have a willingness to fail. You have to have a willingness to be misunderstood for long periods of time.
—Jeff Bezos
Most decisions should probably be made with somewhere around 70% of the information you wish you had. If you wait for 90%, in most cases, you’re probably being slow.
—Jeff Bezos
We have an unusual business approach. We are not competitor obsessed. We are customer obsessed. We start with the customer and work backwards. We are willing to take a long-term point of view. We don’t need things to payback in just one or two or three years. We are not obsessed by quarterly earnings. We are willing to invent. And invention does take a certain amount of willingness. You have to be willing to be misunderstood. You have to be willing to fail. But invention is really important.
—Jeff Bezos
If you absolutely can’t tolerate critics, then don’t do anything new or interesting.
—Jeff Bezos
The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
—Jeff Bezos
You have to be willing to be misunderstood if you’re going to innovate.
—Jeff Bezos
The great thing about fact-based decisions is that they overrule the hierarchy.
—Jeff Bezos
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
—Jeff Bezos
Topics: Reputation
If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.
—Jeff Bezos
There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp.
—Jeff Bezos
One of the first rules of business is ‘Complaining is not a strategy.’ You have to work with the world as you find it, not as you would have it be.
—Jeff Bezos
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
—Jeff Bezos
Topics: Customers
Companies are rarely criticized for the things that they failed to try. But they are, many times, criticized for things they tried and failed at.
—Jeff Bezos
Wondering Whom to Read Next?
- Sheryl Sandberg American Executive, Author
- Walter H. Annenberg American Publisher
- Warren Buffett American Investor
- Charlie Munger American Investor, Philanthropist
- Elon Musk American Entrepreneur
- Bill Gates American Businessperson
- Michael Bloomberg American Businessperson
- Al Gore American Politician, Environmentalist
- Peter Thiel American Entrepreneur
- Ray Dalio American Investor
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