The car has become an article of dress without which we feel uncertain, unclad, and incomplete.
Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
Topics: Science, Technology
The school system, custodian of print culture, has no place for the rugged individual. It is, indeed, the homogenizing hopper into which we toss our integral tots for processing.
Most of our assumptions have outlived their uselessness.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Topics: Harmony, Advertising, Aspirations
Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.
A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
The medium is the message. This is merely to say that the personal and social consequences of any medium—that is, of any extension of ourselves—result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
Environments are not just containers, but are processes that change the content totally.
There are no passengers on spaceship earth. We are all crew.
It is the weak and confused who worship the pseudo-simplicities of brutal directness.
Wondering Whom to Read Next?
- Jacques Derrida French Philosopher, Literary Theorist
- Hans-Georg Gadamer German Philosopher
- Jose Ortega y. Gasset Spanish Philosopher
- Robertson Davies Canadian Novelist, Playwright
- John Rawls American Philosopher
- Ludwig Andreas Feuerbach German Philosopher
- Emanuel Swedenborg Swedish Mystic, Theologian, Scientist
- Gottfried Wilhelm Leibniz German Philosopher, Mathematician
- Karl Marx German Philosopher, Economist
- Umberto Eco Italian Novelist