I’m hardnosed about luck. I think it sucks. Yeah, if you spend seven years looking for a job as a copywriter, and then one day somebody gives you a job, you can say, “Gee, I was lucky I happened to go up there today”. But dammit, I was going to go up there sooner or later in the next 70 years … If you’re persistent in trying and doing and working, you almost make your own fortune.
—Jerry Della Femina
Topics: Resolve, Fortune, Endurance, Perseverance, Luck
Advertising is the most fun you can have with your clothes on.
—Jerry Della Femina
Topics: Advertising, Forgiveness
Advertising is the most fun you can have with your clothes on.
—Jerry Della Femina
Topics: Advertising
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
—Jerry Della Femina
Topics: Advertising
Failure really isn’t terrible if you can say to yourself, hey, I know I’m gonna be successful at what I want to do some day. Failure doesn’t become a big hangup then because it’s only temporary. If failure is absolute, then it would be a disaster, but as long as it’s only temporary you can just go and achieve almost anything.
—Jerry Della Femina
Topics: Mistakes, Failures
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