Roberto Críspulo Goizueta (1931–97) was Chairman, Director, and Chief Executive Officer of The Coca-Cola Company from August 1980 until his death in October 1997. Under the direction of Goizueta, the Coca-Cola Company became a top US corporation. He is credited with invigorating the company with a global vision.
Source: Wikipedia (via CC-BY-SA license) • READ: Works by Roberto Goizueta
The moment avoiding failure becomes your motivation, you’re down the path of inactivity. You stumble only if you’re moving.
—Roberto Goizueta
Topics: Failure
If you take risks, you may fail. But if you don’t take risks, you will surely fail. The greatest risk of all is to do nothing.
—Roberto Goizueta
Topics: Courage
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