If you make a difference, people will gravitate to you. They want to engage, to interact and to get you more involved.
—Seth Godin
Topics: Mediocrity
If you want to become the kind of person that any company would kill to have as an employee, you need to be the kind of employee that’s really picky about who you align with.
—Seth Godin
Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.
—Seth Godin
If there was ever a moment to follow your passion and do work that matters, this is it.
—Seth Godin
Topics: Passion
Marketing management is now tribal leadership.
—Seth Godin
If there’s time for an emergency, why isn’t there time for brilliance, generosity or learning?
—Seth Godin
Topics: Choice
People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
—Seth Godin
Topics: Belief
You can’t have good ideas unless you’re willing to generate a lot of bad ones.
—Seth Godin
Topics: Ideas
One way to think about running a successful business is to figure out what the least you can do is, and do that.
—Seth Godin
Topics: Business
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
—Seth Godin
Positive thinking is hard. Worth it, though.
—Seth Godin
Topics: Greatness
Be with the ones you love (and the ones that love you.) Ignore everyone else.
—Seth Godin
Topics: Relationships
We notice what we choose to notice.
—Seth Godin
Topics: Choice
Advertising is just a symptom, a tactic. Marketing is about far more than that.
—Seth Godin
If there isn’t a good reason, go home. If there is, then do something … loud, now, and memorable.
—Seth Godin
Topics: Greatness
Becoming a superstar takes about 10,000 hours of hard work.
—Seth Godin
Topics: Greatness
Playing safe is very risky.
—Seth Godin
Topics: Business
Relying too much on proof distracts you from the real mission—which is emotional connection.
—Seth Godin
Developing expertise or assets that are not easily copied is essential; otherwise you’re just a middleman.
—Seth Godin
Topics: Business
Don’t have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
—Seth Godin
In our desire to please everyone, it’s very easy to end up being invisible or mediocre.
—Seth Godin
Topics: Mediocrity
Go ahead, do something impossible.
—Seth Godin
Topics: Greatness
Most of the time, people want to be seen, understood and appreciated. And if we can offer someone dignity, we give them a gift that’s difficult to find.
—Seth Godin
When kids grow up wanting to be you, you matter.
—Seth Godin
Topics: Greatness
The best marketing strategy is to destroy your industry before your competition does.
—Seth Godin
Scarcity creates value.
—Seth Godin
Topics: Appreciation, Gratitude, Economics
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
—Seth Godin
Topics: Business
You know something is important when you’re willing to let someone else take the credit if that’s what it takes to get it done.
—Seth Godin
Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.
—Seth Godin
The scalable, profitable strategy is to change the game, not to become the most average.
—Seth Godin
Wondering Whom to Read Next?
- Tom Peters American Management Consultant
- Herb Kelleher American Entrepreneur
- Robert Ringer American Entrepreneur
- Martha Stewart American Businesswoman
- Russell Simmons American Music Promoter
- Steve Jobs American Entrepreneur
- Mary Kay Ash American Entrepreneur
- Walt Disney American Entrepreneur
- William C. Durant American Industrialist
- Lady Bird Johnson First Lady of the United States
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