Norman Marshall Bradburn (b.1933) is an American social scientist and psychologist known for his contributions to survey methodology, public opinion research, and cognitive psychology, shaping modern survey design and data collection techniques.
He earned his bachelor’s from the University of Chicago and Oxford University, followed by a master’s and PhD in Clinical and Social Psychology from Harvard University. At the University of Chicago, he served as Provost (1984–89) and chaired the Department of Behavioral Sciences (1973–79.)
His research focuses on psychological well-being, quality of life assessment, and cognitive processes in survey responses. A senior fellow at NORC (National Opinion Research Center) since 1961, he has contributed to large-scale survey research.
Notable works include Thinking About Answers: The Application of Cognitive Process to Survey Methodology (1996,) examining how respondents process survey questions; Polls and Surveys: Understanding What They Tell Us (1988,) analyzing survey interpretation; Asking Questions: A Practical Guide to Questionnaire Construction (1982, revised 2004,) offering survey design guidance; and Improving Interviewing Method and Questionnaire Design (1979,) addressing methodology improvements.
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Happiness is the resultant of the relative strengths of positive and negative feelings rather than an absolute amount of one or the other.
—Norman Bradburn
Topics: Blessings, Happiness
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