Larry Weber (b.1955) is an American entrepreneur, marketing expert, and author known for his contributions to public relations, digital marketing, and brand strategy. He has founded leading marketing and communications firms, shaping the modern digital landscape.
Born in Columbus, Ohio, Weber studied at Denison University and Antioch College. He established The Weber Group (1987,) which became the world’s largest technology public relations firm. After its acquisition by Interpublic Group (1996,) he led Weber Shandwick, a top global PR firm.
Weber founded Racepoint Global (2004,) a digital marketing agency, and co-founded the Massachusetts Innovation & Technology Exchange (MITX,) fostering technology-driven marketing.
His notable books include The Provocateur: How a New Generation of Leaders Are Building Communities, Not Just Companies (2002;) Marketing to the Social Web (2007;) Sticks & Stones: How Digital Business Reputations Are Created Over Time…And Lost in a Click (2009;) Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (2011;) Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose (2019;) and A New Age of Reason: Harnessing the Power of Tech for Good (2024.)
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The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand.
—Larry Webber
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