John J. Zogby (b.1948) is an American pollster, author, and political analyst, best known for founding the Zogby Poll and Zogby International, shaping political and market research for decades. His work has influenced elections, corporate strategies, and media reporting.
Born in Utica, New York, Zogby earned a B.A. in history from Le Moyne College (1970) and an M.A. from Syracuse University (1974.) He initially taught history and political science before transitioning to polling and public opinion research.
In 1984, he launched John Zogby Associates, conducting local political surveys. By the 1990s, his firm gained national recognition for accurately predicting U.S. elections, leading to partnerships with Reuters, NBC News, and The Wall Street Journal.
His notable publications include The Way We’ll Be: The Zogby Report on the Transformation of the American Dream (2008,) examining shifting American values, and First Globals: Understanding, Managing, and Unleashing Our Millennial Generation (2013,) exploring millennial attitudes and behaviors.
More: Wikipedia • READ: Works by John Zogby
He may be seen as one of the architects of an illusion. Or he may be seen as one of the architects of global stability. That needs at least a decade to play out.
—John Zogby
Topics: Illusion
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