Robert Garfield (b.1955) is an American journalist, author, and media critic, known for his work in advertising analysis, media commentary, and broadcasting. He has contributed to major publications and hosted influential radio programs.
Garfield began as a reporter for the Reading Times (1977–81) before becoming a columnist for USA Today and contributing editor for The Washington Post Magazine. He wrote the “AdReview” column in Advertising Age (1985–2010,) becoming a leading advertising critic.
He co-hosted NPR’s On the Media (2001–21,) a Peabody Award-winning program on journalism and media trends. He also hosted The Genius Dialogues, interviewing MacArthur Fellows, and co-founded Lexicon Valley, a podcast on language and linguistics.
Garfield’s notable books include Waking Up Screaming from the American Dream (1997,) a collection of essays; And Now a Few Words from Me (2003,) analyzing advertising culture; The Chaos Scenario (2009,) on media disruption; Can’t Buy Me Like (2013,) exploring marketing strategies; Bedfellows (2012,) his first novel; and American Manifesto (2020,) discussing democracy and media influence.
More: Wikipedia • READ: Works by Bob Garfield
Chain letters are the postal equivalent of intestinal flu: you get it and pass it along to your friends.
—Bob Garfield
Topics: Letters
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