Albert Davis Lasker (1880–1952) was an influential American businessman, advertising executive, and philanthropist. During his 40-year tenure with the Chicago-based Lord and Thomas, Lasker built the company into the largest advertising agency in the United States, revolutionizing the advertising industry and helping to usher in the new age of modern advertising.
Born in Freiburg, Germany, Lasker immigrated to the United States with his family at a young age. Lasker’s career began in journalism and publishing before he ventured into advertising. He joined the advertising agency Lord & Thomas in 1898 and eventually became a partner, later acquiring the firm and renaming it the Albert Lasker Advertising Agency. Under his leadership, the agency pioneered innovative advertising strategies that emphasized consumer research, product differentiation, and persuasive copywriting, shaping modern advertising practices.
One of Lasker’s most notable successes was his campaign for Lucky Strike cigarettes, which popularized the slogan “Reach for a Lucky instead of a sweet” and helped increase the brand’s market share significantly. His advertising campaigns for products ranging from soap to breakfast cereal became iconic examples of effective marketing in the early 20th century.
More: Wikipedia • READ: Works by Albert Lasker
The product that will not sell without advertising, will not sell profitably with advertising.
—Albert Lasker
Topics: Advertising
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