Achille Maramotti (1927–2005,) an Italian entrepreneur and fashion visionary, founded Max Mara, one of the world’s most influential luxury fashion houses. His pioneering approach to ready-to-wear fashion revolutionized the industry, making elegant, high-quality clothing accessible to a broader audience.
Born in Reggio Emilia, Italy, Maramotti was influenced by his mother, Giulia Fontanesi, who ran a dressmaking school. Despite earning a law degree from the University of Parma, his passion for fashion led him to establish Max Mara in 1951, blending Italian craftsmanship with modern production techniques.
Under his leadership, Max Mara became a global fashion powerhouse, employing designers such as Karl Lagerfeld and Jean-Charles de Castelbajac. The brand introduced iconic pieces like the 101801 coat (1981,) a timeless staple. His legacy is explored in Max Mara: 60 Years of Italian Fashion (2011.)
More: Wikipedia • READ: Works by Achille Maramotti
Fashion is never in crisis because clothes are always necessary.
—Achille Maramotti
Topics: Fashion
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