As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
Topics: Artists, Arts, Art
You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
The machine called Nature into an art form. For the first time at men began to regard Nature as a source of aesthetic and spiritual values.
Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.
The modern little red riding hood, reared on singing commercials, has no objections to being eaten by the wolf.
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Topics: Harmony, Aspirations, Advertising
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.
Topics: Diet, Appetite, Enjoyment
It is the framework which changes with each new technology and not just the picture within the frame.
Most of our assumptions have outlived their uselessness.
The medium is the message. This is merely to say that the personal and social consequences of any medium—that is, of any extension of ourselves—result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
Topics: Science, Technology
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
Money is a poor man’s credit card.
Wondering Whom to Read Next?
- Jacques Derrida French Philosopher, Literary Theorist
- Hans-Georg Gadamer German Philosopher
- Jose Ortega y. Gasset Spanish Philosopher
- Robertson Davies Canadian Novelist, Playwright
- John Rawls American Philosopher
- Ludwig Andreas Feuerbach German Philosopher
- Karl Wilhelm Friedrich Schlegel German Man of Letters
- Emanuel Swedenborg Swedish Mystic, Theologian, Scientist
- Gottfried Wilhelm Leibniz German Philosopher, Mathematician
- Karl Marx German Philosopher, Economist