Inspirational Quotations

Inspirational Quotations on Advertising

Those who prefer their English sloppy have only themselves to thank if the advertisement writer uses his mastery of vocabulary and syntax to mislead their weak minds.
Dorothy L. Sayers (1893–1957) British Crime Writer

An advertising agency is 85 percent confusion and 15 percent commission.
Fred Allen (1894–1956) American Humorist, Radio Personality

Advertising is an environmental striptease for a world of abundance.
Marshall Mcluhan (1911–80) Canadian Writer, Thinker, Educator

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Sinclair Lewis (1885–1951) American Novelist, Short-Story Writer

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy (1911–99) British-American Advertising Executive

The most common trouble with advertising is that it tries too hard to impress people.
James Randolph Adams (1898–1956) American Advertising Executive

Advertising is the most fun you can have with your clothes on.
Jerry Della Femina (b.1936) American Advertising Executive

Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
John Berger (1926–2017) English Art Critic, Novelist

Advertising – a judicious mixture of flattery and threats.
Northrop Frye

Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.
J. B. Priestley (1894–1984) English Novelist, Playwright, Critic

Good wine needs no bush, and perhaps products that people really want need no hard-sell or soft-sell TV push. Why not? Look at pot.
Ogden Nash (1902–71) American Writer of Sophisticated Light Verse

In advertising, not to be different is virtual suicide.
William Bernbach (1911–82) American Advertising Executive

Advertising is the principal reason why the businessman has come to inherit the earth.
James Randolph Adams (1898–1956) American Advertising Executive

In our factory, we make lipstick. In our advertising, we sell hope.
Charles H. Revson (1906–75) American Businessman

In good times, people want to advertise; in bad times, they have to.
Bruce Fairchild Barton (1886–1967) American Author, Advertising Executive, Politician

Advertising is one of the few callings in which it is advisable to pay attention to someone else’s business.
Howard W. Newton

Advertising is the ability to sense, interpret … to put the very heart throbs of a business into type, paper and ink.
Leo Burnett (1891–1971) American Advertising Executive

The advertisements are the most truthful part of a newspaper.
Thomas Jefferson (1743–1826) American Head of State, Lawyer

Never write an advertisement which you wouldn’t want your own family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out—either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don’t think the product is good, you have no business to be advertising it.
David Ogilvy (1911–99) British-American Advertising Executive

If you are writing about baloney, don’t try and make it Cornish hen, because that’s the worst kind of baloney there is. Just make it darn good baloney.
Leo Burnett (1891–1971) American Advertising Executive

We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.
Zelda Fitzgerald (1899–1948) American Writer, Artist

Advertising is the mother of trade.
Japanese Proverb

Good things sell themselves; those that are bad have to be advertised.
African Proverb

Advertising is legalized lying.
H. G. Wells (1866–1946) English Novelist, Historian, Social Thinker

As we turn through the pages of the press and the periodicals, as we catch the flash of billboards along the railroads and the highways, all of which have become enormous vehicles of the advertising art, I doubt if we realize at all the impressive part that these displays are coming more and more to play in modern life…
We see that basically it is that of education…It makes new thoughts, new desires, new actions…Rightfully applied, it is the method by which desire is created for better things. Desire, in turn, is the crucial element separating the civilized from the uncivilized. The uncivilized make little progress because they have few desires. The inhabitants of our country are stimulated to new wants in all directions. In order to satisfy their constantly increasing desires, they necessarily expand their productive powers. They create more wealth because it is only by that method that they can satisfy their wants. It is this constantly enlarging circle that represents the increasing circle of civilization.
Calvin Coolidge (1872–1933) American Head of State, Lawyer

If a fellow wants to be a nobody in the business world, let him neglect sending the mail man to somebody on his behalf.
Charles F. Kettering (1876–1958) American Inventor, Entrepreneur, Businessperson

As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, “Let there be light,” constitute its charter. All nature is vibrant with its impulse.
Bruce Fairchild Barton (1886–1967) American Author, Advertising Executive, Politician

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Bill Cosby (b.1937) American Actor, Comedian, Activist, Producer, Author

Plan the sale when you plan the ad.
Leo Burnett (1891–1971) American Advertising Executive

What you say in advertising is more important than how you say it.
David Ogilvy (1911–99) British-American Advertising Executive

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