Seth Godin (b.1960) is an American entrepreneur and management consultant. He is a popular author and public speaker on branding and the psychology of marketing.
Godin is famous for his storytelling and his brilliant sound bites in his numerous books, articles, and speeches. His bestsellers include Purple Cow (2003,) Free Prize Inside (2004,) The Dip (2007,) Tribes (2008,) and Linchpin (2010.) Purple Cow, specified how brands and individuals could make their stories seem noteworthy.
Tribes argued that one could create social change if one could find one’s “tribe” (those with whom we share our ideals.) Linchpin urged readers to apply “emotional labor” for others, to “give gifts” of time and energy to facilitate becoming the indispensable employee no organization would ever consider firing.
More: Wikipedia • READ: Works by Seth Godin
One way to think about running a successful business is to figure out what the least you can do is, and do that.
—Seth Godin
Topics: Business
Busy does not equal important. Measured doesn’t mean mattered.
—Seth Godin
Topics: Effectiveness
Leadership on the other hand, is about creating change you believe in.
—Seth Godin
Topics: Leadership, Management
Successful people are the ones who are breaking the rules.
—Seth Godin
Topics: Mediocrity
You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
—Seth Godin
You can be right or you can have empathy. You can’t do both.
—Seth Godin
Topics: Relationships
If there was ever a moment to follow your passion and do work that matters, this is it.
—Seth Godin
Topics: Passion
Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
—Seth Godin
Topics: Business
The market and the consumer and idea trump the system.
—Seth Godin
Topics: Business
Question the question. The best creative solutions don’t come from finding good answers to the questions that are presented. They come from inventing new questions.
—Seth Godin
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
—Seth Godin
Everyone is not your customer.
—Seth Godin
Topics: Business
Lack of resources (payroll), time and competing priorities are why so many nonprofits haven’t done well. It’s that simple.
—Seth Godin
Topics: Business
If you make a difference, people will gravitate to you. They want to engage, to interact and to get you more involved.
—Seth Godin
Topics: Mediocrity
Expectations are the engines of our perceptions.
—Seth Godin
Are you a serial idea-starting person? The goal is to be an idea-shipping person.
—Seth Godin
Topics: Leadership, Management, Ideas
No, everything is not going to be okay. It never is. It isn’t okay now. Change, by definition, changes things.
—Seth Godin
Topics: Change
Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.
—Seth Godin
You can’t have good ideas unless you’re willing to generate a lot of bad ones.
—Seth Godin
Topics: Ideas
Choose your customers, choose your future.
—Seth Godin
Topics: Business
When you see the world as it is, but insist on making it more like it could be, you matter.
—Seth Godin
Topics: Greatness
You can’t shrink your way to greatness!
—Seth Godin
Topics: Greatness
Bad behavior and irrational decisions are almost always caused by fear. If you want to change the behavior, address the fear.
—Seth Godin
Topics: Fear
Sometimes we spend more time than we should defending the old thing, instead of working to take advantage of the new thing.
—Seth Godin
Topics: Change
Marketing management is now tribal leadership.
—Seth Godin
You know something is important when you’re willing to let someone else take the credit if that’s what it takes to get it done.
—Seth Godin
Don’t try to please everyone. There are countless people who don’t want one, haven’t heard of one or actively hate it. So what?
—Seth Godin
Playing safe is very risky.
—Seth Godin
Topics: Business
If religion comprises rules you follow, faith is demonstrated by the actions you take.
—Seth Godin
Topics: Choice
‘Teamwork’ is the word that bosses use when they actually mean ‘Do what I say.’
—Seth Godin
Topics: Leadership, Management
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