Seth Godin (b.1960) is an American entrepreneur and management consultant. He is a popular author and public speaker on branding and the psychology of marketing.
Godin is famous for his storytelling and his brilliant sound bites in his numerous books, articles, and speeches. His bestsellers include Purple Cow (2003,) Free Prize Inside (2004,) The Dip (2007,) Tribes (2008,) and Linchpin (2010.) Purple Cow, specified how brands and individuals could make their stories seem noteworthy.
Tribes argued that one could create social change if one could find one’s “tribe” (those with whom we share our ideals.) Linchpin urged readers to apply “emotional labor” for others, to “give gifts” of time and energy to facilitate becoming the indispensable employee no organization would ever consider firing.
More: Wikipedia • READ: Works by Seth Godin
A long walk and calm conversation are an incredible combination if you want to build a bridge.
—Seth Godin
Topics: Relationships
Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
—Seth Godin
Leadership on the other hand, is about creating change you believe in.
—Seth Godin
Topics: Management, Leadership
Good marketers tell stories.
—Seth Godin
The status quo is leaving the building, and quickly.
—Seth Godin
Topics: Mediocrity
The scalable, profitable strategy is to change the game, not to become the most average.
—Seth Godin
Busy does not equal important. Measured doesn’t mean mattered.
—Seth Godin
Topics: Effectiveness
Playing safe is very risky.
—Seth Godin
Topics: Business
If you have no wish, how can it possibly come true?
—Seth Godin
Topics: Passion
If there’s time for an emergency, why isn’t there time for brilliance, generosity or learning?
—Seth Godin
Topics: Choice
Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
—Seth Godin
Topics: Change
Instead of wondering when your next vacation is, you ought to set up a life you don’t need to escape from.
—Seth Godin
Relying too much on proof distracts you from the real mission—which is emotional connection.
—Seth Godin
Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.
—Seth Godin
When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
—Seth Godin
Topics: Greatness
If you want to become the kind of person that any company would kill to have as an employee, you need to be the kind of employee that’s really picky about who you align with.
—Seth Godin
There’s no correlation between how good your idea is and how likely your organization will be to embrace it.
—Seth Godin
Topics: Ideas
‘Good enough’ stopped being good enough a long time ago. so why not be great?
—Seth Godin
Topics: Mediocrity
Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
—Seth Godin
Topics: Business
If you could do tomorrow over again, would you?
—Seth Godin
Topics: Choice
The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate.—When people ask you to tell them what to do, resist.
—Seth Godin
Topics: Leadership, Management
The best time to do great customer service is when a customer is upset.
—Seth Godin
Topics: Business
Successful people are the ones who are breaking the rules.
—Seth Godin
Topics: Mediocrity
No organization ever created an innovation. People innovate, not companies.
—Seth Godin
Topics: Ideas
The application process changes the list of who applies. Your applicants reflect your methods.
—Seth Godin
Topics: Business
When kids grow up wanting to be you, you matter.
—Seth Godin
Topics: Greatness
Choose your customers, choose your future.
—Seth Godin
Topics: Business
If there was ever a moment to follow your passion and do work that matters, this is it.
—Seth Godin
Topics: Passion
You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
—Seth Godin
If you’re a marketer who doesn’t know how to invent, design, influence, adapt, and ultimately discard products, then you’re no longer a marketer. You’re deadwood.
—Seth Godin
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