Robert Cialdini (b.1945,) fully Robert Beno Cialdini, is an American social psychologist. He is the author of best-selling books on persuasion and marketing.
An academic at Arizona State University, Cialdini is best known for his Influence: The Psychology of Persuasion (1984,) which identifies six principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Influence has sold over three million copies and has been translated into thirty languages.
Cialdini is also the author of Influence: Science and Practice (2001) and Yes! 50 Scientifically Proven Ways to be Persuasive (2008.) He was one of the behavioral scientists helping with Barack Obama’s presidential campaign in 2012
More: Wikipedia • READ: Works by Robert Cialdini
By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and deflect the many psychological influences on liking.
—Robert Cialdini
Topics: Concentration
Our best evidence of what people truly feel and believe comes less from their words than from their deeds.
—Robert Cialdini
Topics: Feelings
Wondering Whom to Read Next?
Carol Dweck American Psychologist
Daniel Kahneman American-Israeli Psychologist, Economist
Amos Tversky Israeli Cognitive Psychologist
Charles Sanders Peirce American Philosopher
Freeman Dyson American Physicist, Author
David G. Myers American Psychologist
Martin Seligman American Psychologist
E. O. Wilson American Sociobiologist
Noam Chomsky American Linguist, Philosopher, Social Critic
Eric Hoffer American Philosopher