Everything starts with the customer.
—Louis V. Gerstner Jr. (b.1942) American Businessman
Analytical software enables you to shift human resources from rote data collection to value-added customer service and support where the human touch makes a profound difference.
—Bill Gates (b.1955) American Businessperson, Entrepreneur, Philanthropist, Author
A business exists to create a customer.
—Peter Drucker (1909–2005) Austrian-born Management Consultant
The customer is the final inspector.
—Unknown
The great thing is the start—to see an opportunity for service, and to start doing it, even though in the beginning you serve but a single customer—and him for nothing.
—Robert Collier (1885–1950) American Self-Help Author
A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.
—Mohandas K. Gandhi (1869–1948) Indian Hindu Political leader
You need to know about customer feedback that says things should be better.
—Bill Gates (b.1955) American Businessperson, Entrepreneur, Philanthropist, Author
Innovation comes from the producer—not from the customer.
—W. Edwards Deming (1900–93) American Engineer, Statistician
It is not the employer who pays the wages. He only handles the money. It is the product that pays the wages.
—Henry Ford (1863–1947) American Businessperson, Engineer
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
—Jeff Bezos (b.1964) American Entrepreneur, Investor
If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.
—Leo Burnett (1891–1971) American Advertising Executive
The customer is our reason for being here.
—Unknown
Right or wrong, the customer is always right.
—Marshall Field (1834–1906) American Entrepreneur, Businessperson, Philanthropist
Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.
—Ross Perot (1930–2019) American Businessman
Your most unhappy customers are your greatest source of learning.
—Bill Gates (b.1955) American Businessperson, Entrepreneur, Philanthropist, Author
People will buy anything that is ‘one to a customer.’
—Sinclair Lewis (1885–1951) American Novelist, Short-Story Writer
I don’t build in order to have clients. I have clients in order to build.
—Ayn Rand (1905–82) Russian-born American Novelist, Philosopher
Your customers will get better when you do.
—Unknown
The job can’t be finished only improved to please the customer.
—W. Edwards Deming (1900–93) American Engineer, Statistician
Sacred cows make the best hamburger.
—Mark Twain (1835–1910) American Humorist
It is not enough to give the customer excellent service. You must subtly make him aware of the great service he is getting.
—Unknown
All business success rests on something labeled a sale, which at least momentarily weds company and customer.
—Tom Peters (b.1942) American Management Consultant, Author
If we don’t take care of the customer… somebody else will.
—Unknown
I never get the accountants in before I start up a business. It’s done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.
—Richard Branson (b.1950) British Entrepreneur
The golden rule for every business man is this: “Put yourself in your customer’s place.”
—Orison Swett Marden (1850–1924) American New Thought Writer, Physician, Entrepreneur
When the customer comes first, the customer will last
—Robert Half
Be pleasant until ten o’clock in the morning and the rest of the day will take care of itself.
—Elbert Hubbard (1856–1915) American Writer, Publisher, Artist, Philosopher
To my customer: I may not have the answer, but I’ll find it. I may not have the time, but I’ll make it. I may not be the biggest, but I’ll be the most committed to your success.
—Unknown
There’s only one boss: the customer. He can fire everybody from the chairman on down simply by spending his money elsewhere.
—Sam Walton (1918–92) American Entrepreneur, Businessperson
When handling a customers complaint, remember: If you can’t fix it, don’t drop it.
—Unknown
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